Quantcast
Channel: Rick Pluta
Viewing all articles
Browse latest Browse all 25

In Michigan, A Highway Sign Is At Center Of An Unusual Trademark Dispute

0
0
There's an unusual fight underway in Michigan over a simple black-and-white sign that identifies a state highway. That highway runs through a popular vacation region. And one business claims it has the exclusive right to use the road sign as a product brand.But the state disagrees, and the trademark dispute is now in federal court.The M-22 highway in northern Michigan is considered one of the nation's most scenic drives. For 116 miles, it hugs the Lake Michigan shoreline and offers stunning views of woodlands, cherry orchards, and vineyards.The M-22 highway sign has become iconic. The black-and-white logo graces cars and T-shirts, and even a wine label.For visitors like Jodi Olson of Aurora, Ill., the M-22 logo is a happy reminder of being "up north" in Michigan resort country. She has an M-22 sticker on the upper left corner of the tailgate on her SUV."It's God's country, is what I say. It's beautiful. The water ... it's just absolutely gorgeous," she says.The M22 business was started

Viewing all articles
Browse latest Browse all 25

Latest Images

Trending Articles





Latest Images